About Rubicon

    Meet Rob Miraglia

    A marketing and strategy consultant who sits at the intersection of clinical insight and commercial reality. He has spent more than 25 years in medtech, pharma, and diagnostics — including leadership and management roles at Abbott, Medtronic, 3M, and Integer — helping teams decide which ideas are worth funding and which ones are not.

    His work focuses on one thing: turning clinical promise into growth. Rob partners with C-Suite, Marketing VP's, and R&D leaders to clarify the real-world problem, pressure test the value story with KOLs, and build a business case that stands up to finance, procurement, and clinicians.

    Rob Miraglia — Rubicon Medical Marketing

    Areas of Specialization

    Deep expertise spanning product strategy, clinical evidence, and commercial execution across medtech and pharma.

    40+

    Projects Delivered

    Product Evaluation & Concept Vetting

    Your capital only goes to products with a validated path to market leadership. Our proven framework integrates multidimensional technical, clinical, and R&D due diligence with rigorous market modeling. We synthesize competitive intelligence and growth drivers to ensure capital is deployed only into assets with a validated path to market leadership.

    20+

    Markets Sized

    Clinical & Market Research

    Every investment decision backed by evidence, not assumptions. Drive confident product investment through Clinical, Research & Development, and market triangulation. We leverage expert consultations and comprehensive database analytics to distill complex evidence into an actionable roadmap – eliminating market ambiguity and securing your path to success.

    100+

    KOLs Engaged

    KOL & other VoC Programs

    Market credibility built before you spend a dollar on launch. Accelerate market adoption through clinical advocacy. We manage KOL identification, contact, contracting, payment and Sunshine Act collaboration for the execution of IDIs, surveys, field trials, and clinician panels. By synthesizing the 'VoC' into evidence-based messaging, we ensure your value proposition resonates with providers and drives uptake.

    $2M

    Investment Protected

    Commercial Strategy & Launch

    Market entry strategies that sustain momentum long after launch. Turn insight into adoption at scale. We craft go-to-market strategies with playbooks, sales enablement, and messaging rooted in evidence, so your launch not only hits targets, but sustains momentum long after market entry.

    25+

    Years of Leadership

    Upstream Portfolio Strategy & Roadmapping

    Resources concentrated on the assets with the highest return. Optimize resource allocation and cross-functional alignment. By defining rigorous segmentation, targeting, and positioning (STP) frameworks alongside multi-year product roadmaps, we isolate high-potential opportunities. This allows R&D, Marketing, and Sales to concentrate resources on assets with the highest potential ROI.

    $30M

    Revenue Forecasted

    Pricing, Forecasting & Financial Modeling

    Revenue projections that hold up under board-level scrutiny. Enable executive decision-making with rigorous financial modeling. We translate market dynamics and value-based pricing into accurate revenue projections that hold up under institutional scrutiny. Our models provide the clarity needed to synchronize AOP targets with actual clinical and commercial scalability.

    Academic Foundation

    Business strategy meets life sciences — the training behind the thinking.

    Carlson School of Management

    University of Minnesota · Minneapolis, MN

    Master of Business Administration (MBA)

    Emphases in Marketing and Healthcare

    Brooklyn College

    City University of New York · Brooklyn, NY

    Bachelor of Science, Psychology

    Pre-Med Concentration

    Credentials & Affiliations

    Continuous learning at the intersection of medicine, commercialization, and AI.

    Foundation & Potential of AI in Healthcare

    University of Colorado

    Data to Decision Path — AI Infusion in Healthcare

    University of Colorado

    AI Agents in Healthcare & Capstone

    University of Colorado

    Industry Credentials

    3M Six Sigma Black Belt (DMAIC & DFSS)·Medical Industry Leadership Institute — Charter Member·Medical Alley Member

    Strategy Rooted in Evidence

    Navigate high-stakes product decisions with a partner who understands the intersection of clinical reality and commercial success.